Broad Street
Services: Premium Logo Redesign
PROJECT BRIEF
Broad Street Surf Shop is a local surf and sporting goods shop that carry a variety of products. They reached out to have the old logo redesigned, changing the name from Indian Summer Surf Shop to Broad Street Surf Shop. I was being tasked with making heavy changes, but I had to keep a portion of the illustration intact. Did I mention the original logo was hand drawn and there were no digital files? 😁😁
After
Before
CHALLENGES
In order to keep the major elements intact in this logo redesign, I inquired about files. Both logos were hand drawn decades ago. but for the main logo I was given a high quality scan so I was able to bring the design straight into Photoshop. Unlike the scripted tag, I had a photo of a shirt to start from. The toughest part outside of rebuilding the fonts, was cleaning up the illustrations. I love the ocean but I knew nothing about wave formation so the client was helpful with feedback.
SOLUTION
For the scripted logo, all I had was the picture of a shirt, that I took into Procreate and then illustrator. Once again keeping the scripted style of the original the same for Broad Street. For the illustrated logo, I went into Photoshop to “cut” out the elements I know I wouldn’t need. I used Procreate to draw the silhouette and Illustrator to build out the logo. This took a good amount to time to build out, but having a plan before jumping into design is always the smartest move.
Behind the Scenes
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Behind the Scenes 〰️
Getting your brand out of the DIY stage is daunting.
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