Ivy and Sage
Services: Logo, Acuity and Website
PROJECT BRIEF
Ivy and Sage is ran by a passionate nail artist who creates intricate mini masterpieces. With every stroke of her brush, she strives to empower her clients to embrace their beauty, inside and out, one nail at a time. In order to expand the business, Ivy and Sage desired branding that would bring life to her salon and also create simple booking process for new and future clients.
THE PROCESS
Ivy and Sage targets young women, making a playful and organic style the perfect choice for the branding. Beyond the logo suite, the owner wanted a visual element that would unify the brand’s identity. This led to the creation of an illustration that captures the fun and lively personality of Ivy and Sage. To complement this new style, the Acuity booking page—which showcases all services and availabilities—was also carefully designed to align with the refreshed, engaging aesthetic. We also brought the same vibe to her official Squarespace website.
THE OUTCOME
The illustration was created in Procreate after the client selected one of five initial concepts. The goal was to design a (nail polish) bottle featuring the logo, with a teddy bear character hugging it. Inspired by Kawaii art, the illustration’s style perfectly complements the logo’s playful design. The booking site incorporates organic and playful elements, creating a cohesive and engaging user experience that reflects the brand’s youthful and fun personality.
Your business deserves a unique visual identity. At Orincy Whyte Designs, we help you stand out and reach your brand’s full potential. Let's create something extraordinary together—contact us today!