A Logo Suite

So, you're a business owner in need of a logo, but the world of design systems feels like a maze. You've received a bunch of files from a designer, but no clear instructions on what to do with them. Even designers can sometimes struggle to convey just how crucial it is to have different versions of your logo. But think about it—your logo is going to be everywhere. On t-shirts, social media, websites, documents, and even billboards. That's why having variety in your logo versions isn't just important—it's essential.

So, your designer has sent you multiple versions of your logo, but you're not sure what to do with them. Orincy Whyte Designs can help you by starting with an example. Take the logo of Ivy and Sage, a nail salon with a playful and fun brand that targets young women who love unique nails. The image below shows the perfect use of the Primary Logo. Typically, the primary logo serves as the main identifier and is often designed in a landscape format. For instance, on a storefront, the primary logo is ideal as it can stretch across a glass window or sign, making a strong visual impact.

Now that you understand the versatility of the primary logo, it's clear that it might not always fit perfectly in every space. That’s where the Secondary Logo comes in. It’s a variation of your primary logo, typically designed in a square or portrait format, making it ideal for placement in tighter spaces like document headers or corners. The Submark Logo, on the other hand, is a simplified version of both the primary and secondary logos. Its streamlined design complements your other logo variations, making it perfect for social media, whether as a profile image or as a watermark on important photos. It’s also an excellent choice for a website favicon. The secondary and submark logos are similar in size and can often be used interchangeably depending on the context.

The final element in your logo suite is the icon or emblem, which might be the easiest to grasp because it’s so familiar. Think of the most recognizable brands—Nike, Apple, McDonalds. There icons are instantly recognizable and play a huge role in their brand identity. An icon enhances brand recognition, making it easier for people to remember your business. As you consider an icon for your branding, keep in mind that it can be abstract. It doesn’t need to directly represent what your business offers; it just needs to be memorable and distinct.