I Charged $250 for a Logo Design and Learned a $2,000 Lesson
Please stop struggling as a freelance designer. Early in 2024, I charged $250 for a logo—and ended up doing $2,000 worth of work. Looking back, I realize how much I undervalued myself, my time, and my skills. This experience taught me the importance of having a solid client process and charging what I’m worth. If you’re a freelancer, especially a designer, here’s how I got my sh*t together—and how you can too.
Where I Went Wrong
At the beginning of 2024, I didn’t have a clear plan for working with clients. I lacked:
A structured client process
Templates for efficiency
Packages to simplify my services
I didn’t fully understand the value of my work or how to present it in a way that justified higher prices. As a result, I overworked myself, trying to deliver way beyond what I was charging.
This wasn’t the client’s fault—they agreed to the price I set. But without a structured process, I ended up burning out and learning a hard lesson about undervaluing my work.
My Wake-Up Call
One sleepless night while scrolling through Instagram, I came across designer James Barnard encouraging designers to sign up for the Designer Boss Summit. That event, along with tools like Abi Notion Client Portal, completely changed how I approach my freelance business.
I learned the importance of listening to clients, setting clear expectations, and building a seamless process. These changes allowed me to work smarter and to create better experiences for both my clients and myself.
My Client Process
Now, every project I take on follows a structured process:
1. Inquiry Stage
Clients start by filling out an inquiry form on my website. This form captures details about their business, goals, budget, and timeline.
2. Discovery Stage
After reviewing the form, I book a discovery call with the client to get to know them and their business better. If we’re a good fit, I create a proposal and once accepted, I send over a contract and invoice.
3. Onboarding
Once that first payment is made, the real work begins. I use my Notion client portal to organize all project details and encourage clients to fill out a questionnaire. This step fuels my research, where I dive deep into their industry and brand needs.
4. Strategy and Research
Based on my research, I create 2–3 logo concepts that align with their goals then the concepts are presented during a video call or through a detailed video walkthrough.
5. Design and Revisions
After the client selects a concept, I refine the design, ensuring the colors, fonts, and layout all work cohesively. I also create mockups that show the logo in real-world applications, like business cards, bags, or social media templates.
6. Finalization and Offboarding
Once the design is approved, I prepare a brand guideline document. This ensures the client knows how to use their new logo and branding elements effectively. I wrap up by asking for a review, which helps build credibility for my business.
Lessons Learned
Charge Your Worth
Undervaluing your work leads to burnout, so your pricing should reflect the time, effort, and expertise you bring to the table. And remember, that final product will be used by that business for years to come, so remember that when pricing your services.
1. Have a Plan
A clear process makes it easier for both you and your client. When expectations are clear, the entire project will run smoothly.
2. Invest in Tools and Resources
Tools like Notion, Google Drive, and templates save time and keep projects organized.
3. Communicate Clearly
Repeat, repeat, repeat all the important points with your clients—like payment terms or project deadlines—at least three times to avoid confusion.
4. Seek Feedback
After every project, ask for reviews. These client testimonials help to build trust and showcase your value to future clients.
Stop Struggling as a Freelancer
That $250 logo project was a turning point in my journey. It taught me the importance of valuing my work and creating a seamless client experience. If you’re a freelancer struggling with similar issues, I hope my story inspires you to take control of your process and charge what you’re worth.
Bringing Your Brand to Life
Hi, I’m Orincy, a graphic designer specializing in helping small businesses build their brand identity. Whether it’s through customized logos or website designs, my goal is to create visuals that match your unique brand story.
If this post inspires you to think about your branding in a new way, I’d love to help! A well-crafted logo does more than look good—it reflects your brand’s personality and values.
For more design tips and insights, follow me on Instagram @orincywhytedesigns or check out my portfolio at orincywhyte.com.
